– CREATING A LOGO –
“if you think good design is expensive, you should look at the cost of bad design” – Dr. Ralph Speth
The thing that many fail to understand is 1. graphic design isn’t just “talent” and that 2. designing a logo can be a lengthy process. While you may get a Eureka moment at random encounters, it doesn’t always work like that. Nor should it come at a cheap cost if you’re doing it for someone.
Clients might push for creating a logo in under a day but the truth is that the logo is a huge part of any brand and cannot always be produced within hours. Personally, I struggle with branding in any project. I had several ideas for my identity and e-zine but was never happy with any. It wasn’t until I was about to publish my blog that I actually became serious about it.
Having graduated from Graphic Design as a major, I can say that I get lost between a lot of choices and ideas – which made me realize that being a graphic designer myself is probably not the best thing for me. However, it doesn’t have to be that complicated.
Below are some steps on the procedure of designing a logo that I would suggest considering:
Explore different websites:
Focus on your logo’s idea concept:
Describe your idea in 5 simple keywords, for example: bold, structured, quirky, etc..
Express the image you are looking for in 3 words, for example: square, sun, squiggles, etc..
Think of the audience you want your brand/ logo should to appeal to
Imagine different alternatives, colors and sizes:
Can your idea work as a tattoo, accessory, emblem, clothing patch, wall art,
computer wallpaper, banner, pattern, etc?
Does it look good in black and white and monochrome shades?
Is it still recognizable in different sizes and forms?
Take it to the next step:
Add text. You can explore font options on DaFont or 1001Fonts but be sure to read terms and conditions
Create raw sketches of your idea. You can use online tools such as Logoshi
Digitize it by either scanning the sketch and transforming it into vector via software such as Illustrator
or using clip art from common licensed websites or shutterstock
Be sure not to go overboard with purchasing images that you don’t need
Ask for opinions and suggestions:
Show your design to your friends/ colleagues/ classmates and see what they think
Ask them if the logo reflects your concept fluently and easily
Ultimately, it’s your opinion that really matters most
As long as your happy with your choices, don’t worry too much
You could always try different elements and styles until you’re completely comfortable